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Plant-Based, Eco Friendly Laundry Products

Refillable shampoo, conditioner and wash day accessories to make laundry a delight. Made for you and your home.

Rated 4.9 by 2,000+ homes
85%
Less packaging
×3
Refills per bottle
12
Fresh Fragrances
01 — The brand

Considered, from wash to wardrobe.

Clean, plant-based chemistry and perfumer-built scent. Formulated to perform on the toughest washes, beautiful enough to leave on display.

Kind to skin

Dye and enzyme free, with carefully created fragrances. Gentle enough for the whole family and skin conditions

Non-Toxic

No harsh chemicals, no nasties. Just powerful plant-based cleaning that’s as effective as it is gentle.

Biodegradable

Ingredients that break down naturally after use and are safe for aquatic life.

Vegan, Cruelty-Free

No animal products. No animal testing, ever. Clean chemistry with a clean conscience.

As featured in — and stocked by
The Guardian
SHEERLUXE
OCADO
SELFRIDGES
02 — Start here

Discover Best-Sellers

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The Shampoo

The Shampoo

1L refill pouch · 24 washes
£12.00 £0.50 per wash
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BestsellerThe Shampoo & Conditioner Duo

The Shampoo & Conditioner Duo

Wash & Conditioner duo
£22.00
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RefillableTumble Spheres

Tumble Spheres

Wool dryer balls · set of 3
£28.00 Reusable for years
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NewThe Discovery Pack

The Discovery Pack

Six scent miniatures + sachet
£22.00 Redeemable on first order
View product
04 — In their words

Tried, tested, repurchased.

My whole wardrobe smells of it.

I bought the Duo on a whim and now run one scent through everything. It lasts for days without ever turning heavy.

Eleanor M.

The bottle stays on the shelf.

Most laundry products hide under the sink. This one earns its place on the counter and the refill pouch is genuinely clever.

James R.

Soft Oud on bed linen.

Fresh sheets at the end of the day, done properly. Restrained, grown-up, never perfumey.

Priya S.
From the wash to the wardrobe
05 — Questions, answered
How many washes does one bottle give?

The Wash holds 500ml, around 32 washes. A single concentrated refill pouch tops it up roughly three times, with about 85% less packaging than buying new bottles.

Can I run one scent through everything?

Yes. Scents are chosen separately from formats, so a household can carry one fragrance from the wash through to the wardrobe.

How does the subscription work?

Choose your scent and a delivery rhythm that suits you. Skip, pause or cancel anytime. The quarterly refill set flat-packs through the letterbox.

Safe for wool, silk and cashmere?

The Delicates Wash is formulated for wool, silk and cashmere. The full range is plant-based and free from harsh optical brighteners.